
Rueven Michelson is a seasoned real estate investment and asset management professional with over two decades of experience in underwriting, structuring, and managing multi-million-dollar commercial real estate transactions. Prior to CanAm, Rueven served as Director and Head of Asset Management at Pembrook Capital Management and oversaw a portfolio exceeding $500 million in loans across 96 properties, driving strategic initiatives to enhance performance, mitigate risk, and maximize value.
As Director an Senior Underwriter at Pembrook, Rueven specialized in multifamily and commercial loan underwriting, with a focus on affordable and Naturally Occurring Affordable Housing (NOAH) across key U.S. markets, including New York, Florida, and California. His expertise spans LIHTC housing, due diligence, credit analysis, and transaction structuring.
Prior to Pembrook, Rueven was a Director at True North Management Group, where he managed financial and operational aspects of distressed commercial real estate acquisitions, including office, industrial, multi-family, and hospitality assets. He also provided strategic investment and risk consulting through RM Consulting, contributing to major transactions such as a $1 billion debt purchase for a REIT and the privatization of a national real estate company.
His earlier roles include Vice President at GSC Group, where he structured high-yield debt transactions, and Senior Underwriter at Merrill Lynch’s Global Principal Investments, specializing in balance sheet lending and CMBS large-loan underwriting for transactions exceeding $1 billion.
Rueven began his career in real estate appraisal, earning his MAI designation and developing a strong foundation in property valuation and market analysis. He holds a B.S. in Accounting and Finance from Syracuse University.

Rueven Michelson's career in real estate spans over two decades, showcasing his dedication and expertise in asset management and investment. His journey began with foundational roles that equipped him with the skills necessary to navigate complex financial landscapes, leading to significant positions in reputable firms such as Pembrook Capital Management and True North Management Group.
Throughout his career, Rueven has consistently demonstrated his ability to manage substantial portfolios and execute complex transactions. His work at Pembrook, where he oversaw a $500 million loan portfolio, exemplifies his strategic approach to enhancing performance and mitigating risks, making him a valuable asset in the real estate investment sector.
Rueven Michelson has an impressive track record of achievements in asset management, marked by successful oversight of diverse real estate portfolios. His strategic initiatives have not only improved asset performance but also maximized investor value, which is crucial in a competitive market.
For instance, while serving as the Director and Head of Asset Management at Pembrook Capital Management, Rueven drove significant enhancements across a portfolio of 96 properties. His ability to identify and implement effective risk management strategies has been pivotal in safeguarding investments and ensuring robust returns for stakeholders.
With a specialized focus on multifamily and commercial loan underwriting, Rueven Michelson brings a wealth of knowledge to the asset management field. His expertise encompasses various aspects, including credit analysis, due diligence, and transaction structuring, which are essential for successful loan underwriting.
Rueven's experience in affordable housing, particularly with Naturally Occurring Affordable Housing (NOAH), highlights his commitment to supporting diverse housing solutions across key U.S. markets. His comprehensive understanding of the underwriting process enables him to assess risks accurately and structure deals that align with both investor and community needs.
As Senior Vice President of Asset Management at CanAm Enterprises, Rueven Michelson exemplifies leadership and strategic vision in managing the firm’s real estate investments. His role involves not only overseeing asset performance but also guiding the company's long-term investment strategies to align with market trends.
Rueven's leadership style emphasizes collaboration and innovation, fostering a team environment where strategic initiatives thrive. His ability to adapt to changing market conditions and identify growth opportunities has positioned CanAm Enterprises as a leader in the real estate investment landscape.