Director – Global Marketing
Serving as Global Marketing Director at CanAm Enterprises, Ms. Chen is responsible for the firm’s branding and communications activities. She oversees development, delivery, and execution of a fully integrated global marketing strategy. By implementing a data driven approach, Ms. Chen brought the company up to speed in SEO and SEM, increasing revenue and overall brand awareness. She works closely with the sales department and Client Relations in India and North America, as well as China, and Southeast Asia where her communications skills in Mandarin Chinese have been an asset.
Having 10 years prior experience in Marketing and Performing Arts Administration, Ms. Chen joined CanAm in 2011 as a Marketing and Sales Associate. She quickly elevated to the position of Sales Manager at the CanAm-affiliated Broker-Dealer.
Ms. Chen holds a Bachelor’s degree in Commercial Design from Chung Yuan University in Taiwan, MA in Music Business from New York University, and a Certificate in Digital Marketing from Cornell University. She is current with FINRA Series 22 and 63 licenses.